Our Story

How it all Started

Like a lot of good ideas, this one started small. Carson Hinckley, our resident code whiz (he's got the BYU CompSci degree and runs things over at CableMaster to prove it), was tinkering away on his personal website. He whipped up this really neat, eye-catching way to show stuff off – basically, the early ancestor of Previewer.co.

But his little brother, Callahan, had bigger ideas.

You see, both Carson and Callahan basically grew up stacking boxes and learning the ropes in the warehouse of their family's cable tie business, Cable Ties Unlimited. They saw firsthand what it takes to build something from the ground up, which sparked a real desire to help other entrepreneurs win.

Callahan had already dedicated himself to this cause back in high school. His first startup aimed to disrupt the fashion industry by blurring logos, forcing a focus on pure design and quality to give smaller brands a fair shot. He later founded Grizzly Supply, carrying on the family tradition in the cable tie world.

When Callahan saw Carson's project, he didn't just see a snazzy personal website; he saw a killer tool that could help tons of brands struggling to get noticed. He saw a way to continue his mission of leveling the playing field.

Why We Do What We Do

That statistic – that 90% of startups fail – resonates deeply with us. It's a number we're actively working to change. Previewer.co exists because we believe that with the right tools and opportunities, more brands can succeed.

Combining Carson's technical skill and eye for design with Callahan's entrepreneurial drive and passion for supporting growing businesses, we built Previewer.co. It's more than just a platform; it's a reflection of our journey and our commitment to providing the resources we wish we'd had.

We're here to help you build, grow, and beat the odds. Welcome to Previewer.co.

Think you’d be a good partner for Previewer and our mission? Reach out! cal@previewer.co